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In December last year, the UN adopted an India-sponsored resolution to include 21st June as the International Day of Yoga.

Yoga being a gift of ancient India is not about to exercise but to discover the senses of oneness with ourselves, the world & nature. Last year, with the participation of 35,000 people in the New Delhi event on Yoga Day, the Indian government has set the world records of the largest yoga lesson ever held.

Yoga Day Activities in India

A lot of things are being planned worldwide for this important day. The institutions, both in public and private have taken several initiatives to promote the cause of yoga. While some organizations are busy organizing large-scale yoga programs in multiple locations, some Yoga lovers are raising awareness about the importance of Yoga, the involvement of Yoga in their daily lives while educating how one can do Yoga precisely and correctly.

Most of the Indian State Government has made Yoga mandatory in schools and colleges. Educational institutes have been instructed to organize yoga-related events on 21 June. It has been made compulsory for students and teachers to attend school and participate in yoga sessions.

EPS Contribution on this Yoga Day

EPixel Software is doing its bit while running various Awareness Programmes on Yoga emphasizing on health, peace, joy, love, success for its employees as well as for society.

EPixel as a part of its CSR initiative appeals to one and all to make Yoga a Mass Movement, participate in International Day of Yoga. We EPSians want to make the world understand that yoga is not an exercise system. It is about a very deep understanding of human mechanics – not only of the physical dimension but of all aspects of a human being. Spending just two hours daily can drastically rejuvenate your body, mind & spirit.

EPS emphasizes on well being of its employees. Everyone knows- “A Healthy employee makes a business functioning at optimal capacity.” Yoga can mold your behavior mentally & physically letting one life up to their potential and achieve their goals across the board. Due to the increasingly sedentary lifestyles & time constraints, the workforce is unhealthier.

Many businesses are using the power of Yoga to turn things around and to generate the habit of healthy living among its employees. EPS Healthy Campaign for Yoga day involves all wellness of our employees both physically and mentally. EPS strives to achieve this by

•  Encouraging employees to use their lunch hours or free time to get active for little yoga steps.
•  Setting fitness goals for your team, that can be anything from making healthy food choices to covering a certain distance target in a day – and reward your best performers for their achievements.
•   Empowering employees to make great choices by offering them access to relevant information.
•   Promoting healthier snacks that on-the-go dietary alternatives to ensure they’re well nourished even under pressure. This includes opting nutritious lemon or green tea in place of coffee/tea.
•  Promoting Stress Reduction by Offering your employees tips and techniques to handle their anxiety. Improved mental health eventually lay a positive effect on physical health.

Just Remember to- “Take care of your body. It’s the only place you have to live.”

You have an idea and you think your idea will become a success on the mobile platform. Typically more than one billion people using the iOS mobile phone in the world and the numbers are increasing every day. You need to get into the market with your idea before anyone else comes up with a similar idea and beat the game.

Initial execution process must be a deep market and competitor analysis, after that give your app a name and buy a domain name. Create a landing page for web presence.

Hire the best team for developing the application

If you have sufficient workspace then you can hire professionals such as a chief technology officer, a designer, iOS developer, and a tester or team size can be diversified as per the app you are building. But, this process needs lots of money for an in-house team set up. However, outsourcing your app development will save your cost and time. Hiring an outsourcing team will make certain to create your app with high standard designs, clean codes and this will ensure the application launch on time and within your budget.

What to do for a successful launching

When you start building the application, start promoting it from the same day so that at the time of launch your app will reach multiple mobile phone users that will get you a good number of downloads and installation. Here are a few key areas you may work to get more exposure-

Social presence: Social media is the biggest platform nowadays and you can use social media channels aggressively for your launch. Keep updating your social media accounts for your app. You can use social media management tools for automation.

Paid Campaigns: Paid campaigns become the fastest way to get involved with the audience nowadays, you can use facebook, twitter, Linkedin, Google AdWords, Bing ads for the pre-launch promotion of your application.

Video Campaigns: Create a promo video for your application and post it on video sharing websites. You also can post the video on your social media websites or web landing page.

Press Release: Post a pre-launch press release on some high DA/PA websites this will also help you to be visible on search engines.

Influencers: Most of the people are writing about the different market niche and most of them are influencers on the internet, you just need to find them. For example, if you are building an online food ordering application, you may see lots of people are writing a lot about food and related apps. You just need to find those people and make a list of them. Contact them and see if they will post about your product on their channels.

We hear a lot from clients or mobile app users that they are trying to install the application in their respective device however it is crashing over and over again. This becomes a big issue for the developer who reevaluates the codes to find out a bug. sometimes it takes days to solve such small bugs in the application. A best mobile app development company understands the logical testing. 

In short, users uninstall poor application immediately after realizing that the app is not up to the mark as per their expectations. Your app must be outstanding and fully functional to beat your opponents in this mobile app competition era.

1- Developers check UI and think the app looks immaculate as per wireframes but that is not enough. An app consists of lots more than an impressive UI, such as APIs, Backend features, etc. The developer must check the responses from the APIs and also backend functioning.

2- Different users have a different set of bandwidth on their mobile phone, for example, some of the African Countries, it is still 2G network services by mobile service providers. It must be in the developer's mind that the users will be worldwide and they will have different mobile phones with different internet connections.

3- Most of the developers test the application on emulators and pass the same for pilot review, however, an emulator is not correct all the time. A real phone device must be used for testing the app. An app must be tested in 2-3 different devices by the development team.

4- Most of the time, the developer or testing team does not keep in mind that there will be different OS versions of mobile phones. The application crashes because of different OS versions on the phone (iOS and Android). The devices team uses for testing must have some latest and some older version of OS.