Explore the latest trends and find our updates on all you need to know about what is happening in the world of web and technology.
13165
03 May
2019
5
min read
Imagine living life without applications on our phones or computers. Simple tasks that can be easily completed by a click or a touch on our screens would have to be done manually.
For instance, you would need to get a map to get directions. Similarly, marketing automation software is just as important to any business. The software helps you to eliminate tedious and repetitive tasks such as data management and uploading of advertisement online.
Most organizations are adopting the system and In fact, research shows that investment in business automation will be twice where it is as per now by 2023.
Imagine living life without applications on our phones or computers. Simple tasks that can be easily completed by a click or a touch on our screens would have to be done manually.
For instance, you would need to get a map to get directions. Similarly, marketing automation software is just as important to any business. The software helps you to eliminate tedious and repetitive tasks such as data management and uploading of advertisement online.
Most organizations are adopting the system and In fact, research shows that investment in business automation will be twice where it is as per now by 2023
Why business automation
• Increase sales revenue
The aim of every business is to get the maximum revenue. Investing in business automation and fully utilizing it results up to 57 % revenue increase. This results from high web traffic, reduction of cart abandonment cases and retention of existing buyers.
• Better access and retention of customers
Business automation software allows you access customers via platforms such as email and social media posts. Every customer gets a unique message depending on their likes and preferences thus creating a more personalized relationship with them.
• Enables you to make more informed business decisions
This software has been designed with extensive knowledge to ensure it keeps you on the know all the time. You are always aware of your customers’ likes and preferences and other vital market conditions. This makes it easy to make strategic and informed decisions.
• Lead generation and pre-purchase nurturing
Taking a potential buyer step by step through a variety of your products and services is core in attaining new customers. It helps the buyers to make informed decisions resulting in unparalleled satisfaction.
Statistics about business automation
Despite all the above benefit, most organizations are still struggling to utilize the software. Research shows that 63 % of companies have the necessary tools and technology needed for business automation but only a mere 32 % utilize them fully.
The other 62 % hardly use the technology due to lack of knowledge and therefore do not reap the full benefits of the software.
22% of organizations do not have adequate tools but contrary to the 32% that hardly utilize the tools, they put what they have into full use. The remaining 15% comprises of those who have made no or very little investment in business automation and still, fail to use the little they have.
Conclusion
It is imperative to note that business automation will not do all the work for you. In fact, it does not stand in place of marketers.
It is only a support system to eliminate manual time-consuming tasks and catalyze the already existing marketing efforts. However, to thrive in the current business world, business automation is no longer an option but a must-have tool.
2926
25 Apr
2019
min read
Ever hired a graphic designer who promised you a brilliant design but all you got was a big mess? And what’s worse is you have to start over again after wasting months of time, spent thousands of dollars, & hurt your business reputation.
Nobody wants to get through this awful experience ever!
Thus one needs to be smart enough while opting Graphic Designing Services for their business.
With the changing market trends and demands, the need for the integration of graphic designs into the websites has become imperative. Graphic designs will easily improve the recognition of your brand and online portal.
EPixel is a leading graphic design company, providing quality services consistent with current trends. By utilizing the expertise of our team of experienced developers, designers, animators and graphic specialists, we are able to provide a wide range of services to our clients. Our graphic designing services allow you to become competitive and attract many more visitors to your site than ever before.
Our graphic design services are based on original and creative concepts. We provide customize services to fit in with your specific needs.
How we are different?
Remember Graphic Designing isn’t Just about Photoshop. It’s about Psychology.
Good designers know all this and much more. They understand that their goal is to influence a visitor’s psychological state of mind and perception of your business by implementing persuasive strategies into your site.
Our graphic designers are highly creative, and they are committed to creating unique designs for our clients. We always make sure that our clients have a great experience when they use EPixel and our best graphic designing services at an affordable cost. Hire us for:
Graphic Designing Services @EPixel
Our graphic design services include:
If you are looking for a reputable and skilled graphic designing company, then we at EPixel will be more than happy to serve as your choice of professional teams that we may assist you to achieve the graphic design you have been searching for.
Since graphic design is usually a one-time expense, we ensure our clients get the customized, professional graphic design solutions for a broad range of web marketing materials. We will build you a site that captures interest, holds it, and brings you sales.
3021
16 Feb
2019
min read
Gone are the days when mobile users often get frustrated with the page’s slow speed.
Mobile users can now have a fast-loading content experience like that delivered by Facebook Instant Articles and Apple News!
Yes, It has been made possible through Google’s Accelerated Mobile Pages.
Launched in October 2015, Accelerated Mobile Pages (AMP) project initiative aims at providing its users a better, faster, secure & effortless mobile internet.
Accelerated Mobile Pages is a stripped-down version of the mobile web which runs on HTML language. It is an open source initiative that enables publishers to load articles instantly for mobile readers.
How does Google AMP work?
There are three parts to Google AMP:
So how AMP can be beneficial in terms of marketing and search engine visibility?
AMP let publishers and marketers have control over numerous aspects of advertising. Tests have revealed that AMP pages can load 4 times faster. Some of its benefits in terms of marketing & SEO are stated below-
Accelerated Mobile Pages get a boost in search rankings:
The Accelerated Mobile Pages are not only being ranked above all other mobile results but also feature a small green lightning bolt logo under the search result making it faster than the others.
Faster rendering will give more page views and more ad views:
According to Kissmetrics, 40% of web users will abandon a page if it takes longer than three seconds to load.
So faster-loading mobile pages would seem to be in everyone’s interest – no-one is going to see an advert or read a brand message if they abandon a page before it loads.
Studies have revealed a potentially large increase of page views and ad views per unique session for publishers who switch to Accelerated Mobile Pages.
Support Tools and Functionalities :
Through AMPs, advertisers have the ability to traffic ads with ad servers of their choice, to support for multiple demand sources and formats (including native ads), and to have full control over ads placements, and viewability measurement.
Extending publisher Reach:
AMP-ready or AMP-compliant articles will load faster on mobile devices, thus extending publisher reach.
4153
11 Dec
2018
min read
This is equally vital to understand the theory behind PPC before you own it. Pay per click services explains a model of internet marketing wherein advertisers shell out a fee each time one of their ads is clicked. Fundamentally, PPC is a technique of buying more visits to your website and to earn those visits you have to manage it well. When people are seeking your type of business then PPC will aid you to get your website on top of the search results.
Step 1 – Objective
Being clear and straight about your business objective permits you to produce a more effective PPC campaign. Setup a Google account, define goals and understand your target audience. If your focus is primarily on conversions, then you must run CPA campaigns.
Step-II – Keyword Strategy
To get the relevant clicks, keep correct match or phrase match keywords which speak about your services and relate to your landing pages. We would suggest you opt for Google keyword tool if you are running out of keywords ideas.
Step-III – Landing Page Design
In PPC world landing page is a website page that your visitor sees when they reach your website and this must be appealing, optimized and very well designed. You should always craft landing pages with targeted content/offers/to be successful in a PPC campaign.
Step-IV- Write Creative Ads
We all realize that advertisement is all about creativity. Organically, the existence of creative writing is a vital factor in PPC campaign success. Always write ads that answer your customer’s question and also rotate your ads. Rotating ads can aid you to identify which ad is driving more traffic to the business.
Along with this, there are more skills that are really helpful to bring fruitful results from pay per click services; however, we are hoping that this information will certainly prove its worth in planning and managing your ads campaign.
2853
30 May
2018
min read
How to create Pay Per Click Ad campaign for your business?
In the first step, open a Google Ad words account via following http://www.google.com/ads/ and fill the required details.
In the second step, you need to prepare the list of keywords that people would take in use to search the sort of business you are running or the name of the services which you offer to your customers. Only use core keyword phrases and then bifurcate it with more details. For example, if you provide website designing then you must use “ Best website designing services, web designing.
Set your daily budget for the PPC campaign. It is highly recommended that you set a minimum budget of $1-$2 per day then save your final settings. Divide monthly budget with the number of days per month. To earn a maximum of clicks, it’s really important to set a good budget that will allow your campaigns to run suitably.
After completion of this step, pick the most appropriate page for your Landing Page and destination URL. This is not suggested to send your customers directly to your HOME page. A great place to get started with the best practices for landing pages. Please include a description with price, offers, shipping costs and importantly ‘click to buy‘ button.
Regular check – Login to your Pay Per click Ad campaign often in order to observe that which keyword is doing well, add new keyword if there is any in your mind which can also go well with the campaign. Make sure that you check the response to your ad copies every so often by yourself to ensure that your campaign is on aim.
Creating a PPC campaign with the right way is always a fun & satisfying journey.
