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How do you construct a winning pay per click advertising campaign?

Keep 5 rules in mind:

Manage your budget:-Please remember; don’t make this a hard rule a cliché. In other words, the amount you spend on PPC should always be less than the sum profit earned per click.

Good writing: all PPC advertising programs need good writing. Write short descriptive phrases about your services. Don’t undervalue the significance of this; ensure that spelling, language, and grammar are correct and fit for your audience.

Follow the conversation: It’s very easy as Google & Bing give basic conversion tracking information; however, information about Revenue is not available there. Just go through with Google Analytics for a free tracking system that will allow you to gauge conversions from all PPC sources.

Use Niche Keywords: Always use a keyword research tool to find niche keywords. It’s vital to optimize your website and your pay-per-click campaigns for niche keywords and not just large, well-liked terms, which are obviously too complicated to rank for, particularly as a new venture.

Do not ignore quality: As Google & Bing have a new tool to measure the Quality Score on the basis of your ads, performance, ads page. Do not forget to check it frequently to ensure a good quality score.

PPC conversion has to be in a place that brings value to you. Take the right steps toward boosting website traffic and speeding your internal marking results and follow the right path.

The cost of setting a business today is lesser than ever. If you have crazy ideas, true passion, then pursue it.

Nolan Bushnell, who founded “Atari and Chuck E. Cheese’s, believes “A lot of people have ideas, but there are not many who make a decision to do something about them now” and one more golden line he said was “Not tomorrow, Not next week, But today. The true entrepreneur is a doer, not a dreamer.”

A recent study speaks about IT growth and state that “It’s astonishing that Investment in IT had a greater influence on a company’s profits and this also could be that the most businesses already know how to run advertising. IT sector has increased its contribution to India’s GDP from 1.2% in 1998 to 7.5% in 2012 and it is continually speeding more.

Though there are many options to choose from current time is recommending going with IT Entrepreneur, which is a well-targeted by all and becoming the best option in industry day by day.

IT Companies are the best platform for a bright career and today it is truly identified that getting intervene in IT sector can aid with greater remuneration as well. Information Technology Association of America has described IT as study, design, develop, implementation, support, and management of computer-based information system.

International Data Corporation (IDC) has estimated that IT spending worldwide will mature by 4.6 percent this year. When we compare this information with the fact that cybersecurity spending is also at an all-time high, it explains that IT professionals will be in huge demand.

IT service providers are important for organizational success because IT strokes approximately every department in an organization—from operations to HR to marketing. IT professionals are business-focused, problem solvers and would definitely flourish with additional pace.

The speed of your website is the biggest factor for retaining your visitors and decreasing the bounce rate of the website. No one wants to wait today for loading a website, if your website is slow, you are going to lose your visitors and search engine visibility. Yes, that’s right, If your website is not good with speed, search engine ranking will get impacted.

We are sure that you have got an idea of how valuable is your website loading speed. Most of the websites are built using WordPress because it is the best CMS for business and personal blogging.

How can you check website speed?

Here is the answer. Before moving further in the optimizing process, check your website speed by Google PageSpeed Insight or GTMetrix. Both tools will give you insights about your website speed and recommendations for improvement. If you are not a tech-savvy WordPress Development Service Providers can help you to get things optimized for you.

1- Good Hosting Provider

Choosing a good host provider is essential for hosting any website. Recently we saw a case on which server speed was very slow, it was about 35s. We recommend our client to change the hosting plan immediately. Maximum shared hosting host multiple websites on a single server that impacts the server speed.

2- Avoid slow themes

The badly coded theme always takes time to load, when selecting a theme, make sure to check its speed. Consult with a developer or online marketer before buying or selecting a theme for your site. We spent hours of time to optimize a WordPress website which was coded very badly.

3- Choosing Plugins

Do not install various plugins, use only necessary plugins so that the extra burden of loading plugins will be reduced. Before installing a plugin, check feedback, number of active installs, etc to make sure you have a good plugin.

4- Optimize Images

Images take time to load on browsers which slow the website performance. For example, if your image size is 1024 px and your image requirement on the page is 650 px, though, CSS will reduce the size of the image for display on the page but the size will be the same as uploaded. You can use photo editing tools to reduce the size of the image. Photoshop has an option to “save for the web”. Another best option can be WP Smush.it, this plugin will do it automatically for you.

5- Codes Improvement

On many websites, we have noticed the developer put CSS and Scripts in the <head> tag which also slows the speed. JavaScript slows the page speed if it is placed in the <head> tag. Make sure to place JavaScript in <body> tag.  Also, you can add HTML codes in the place of PHP whenever it is possible.

6- Database Optimization

WP-Optimize is the best plugin that I found for optimizing the database routinely. It works automatically and manually both. The plugin removes your trashed data, spam comments, etc.

7- Gzip Compression

You can compress all website data by using Gzip, compressed version of your website loads faster on the browsers. To enable the Gzip you can go to Cpanel of your hosting. If you don’t find the Gzip option there, install a plugin called W3 Total Cache or you can also do it from WordPress. You can find an option to enable gzip at www.yourwebsite.com/wp-admin/options.php. Just change the GZip option from 0 to 1 to enable.

November is on the gate! This whole year is about to close and we can now commence to look at the bygone year and let’s get ready for coming web trends for 2015. What are the most predicted web designing trends for 2015; this is what I map to attempt in today’s post.

Responsive BOOM

This has been assumed that mobile online search activity would defeat laptops/desktop in 2015. In that case are you ready? If your site is not responsive and easy to navigate on tablets/Smartphone’s, most of the customers will leave your site in between.

The Giant Background Images

Another nail of website designing industry which is thriving like anything and continues to be a big hit is the large beautiful background images and videos. One of the resourceful ways to craft your site stand out is by having great content displayed outstandingly.

Scrolling instead of clicking

Mobile designs are continues to tilt in the direction of the effective and pleasurable browsing experience, scrolling will take over clicking. It’s more sensitive and easier to perform, also shun downloading time and allows for more dynamic communication to take place between the user and the website.

Storytelling through web

It’s not like that every web page has to the epic tale or a fairy tale something but the point is mean is that your brand/company/business is made up of a chain of concepts, values, visions. Make them narrating tool of telling stories about your business concepts, values, and values.

Though we don’t have a magic stick in hand for 2015 with inspiration, predictions, and recent stories we can make Web designing and development more effective in the coming year.

We live in the age of entrepreneurs. More and more people are stepping up to join the change and they are making sure that nothing stays the same. They are giving up their rich lifestyles and stable corporate jobs and taking risks that are doing wonders for the Indian economy. Small businesses are the hottest segment in the country right now and visionaries are doing all kinds of innovative things.

Make sure that you do not have to work any harder than is necessary. You are already spending every waking hour making sure that your business grows and you are able to turn your small startup into a behemoth that spans the globe. There will be a lot of times where you will need help. EPixelSoft can make sure that you get this help.

We create tools and offer services that are designed to ensure enhanced productivity and improved performance for businesses. We deliver solutions that allow small businesses to grow into international conglomerates.

From virtual assistant services India which help you present your business as a well established and fully funded outfit even if you are just starting out, to data conversion services the USA which help you bring in international business and amp up your profit margin, EPixelSoft ensures that you are able to easily get the tools of your trade.

We are one of the leading online marketing websites in India and can streamline the growth process for your company and help automate it. We provide PSD to HTML conversion, as well as PSD to WordPress service so that your business has a killer website. We understand the need for your business to look professional and impeccable and can provide you with solutions that help you do so.

Need help maintaining records or setting up client appointments? Take a look at our virtual assistant India or our data typing services! Our design experts offer the finest PSD to HTML conversion and will make you glad you considered trying our PSD to WordPress service.

When it comes to helping our clients grow, EPixelSoft makes sure that you are never caught without expert aid. As one of the top online marketing websites in India, we have access to all the resources that your business can ever need. From helping you set up your website to providing you with a virtual office, and from helping you find new leads to giving you the means to convert them into clients, EPixelSoft stays by your side and ensures your growth.

Our motto is simple: We grow as our clients grow. Your growth benefits us directly. So we leave no stone unturned to ensure that your business never stops growing. Not only do you get to benefit from a wide range of services, our business philosophy ensures that you are served by a dedicated team of professionals who deliver nothing but the very best results.

Contact EPixelSoft today!  Find out how our internet marketing and virtual office services can benefit your company. You will be surprised at how much difference EPixelSoft can do for your organization!